The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage.
Winner of the 2015 Shorty Award for Best in Business to Business
Read the original piece on McSweeney’s.
Narrated by Dallas McClain.
For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad.
A return to the raw, unfiltered beauty of the natural world—no screens, no signals, just pure connection
Imperfect, unpolished, and deeply human—because the best stories don’t follow a script.
Where the cold bites and the battle burns.
A high-energy, editorial-style showreel that captures the intensity of breaking news and the pace of 24/7 journalism.
Where routine feels like a quiet rebellion waiting to happen.
Welcome to the wasteland.